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Content Roundup
Most of my writings on digital marketing, advertising and media don’t make it to this blog. Instead, they’re published elsewhere – and a girl can do only so much typing sometimes. So herewith, a...
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Talking Tablets & Super Bowl with Robert Scoble
Delivering observational sound bytes is part and parcel of the job of an analysts (and a very enjoyable part at that). Even more exciting is the rare opportunity to swap opinions and observations...
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A Content Marketing Conversation at Digiday Agency
It’s always a good thing when industry conferences share their content, speakers and insights with the wider world. We can’t all be in the same room at the same time, after all. This week at Digiday...
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Talking All Facebook, All the Time
It’s not often (well, to date not ever) that I post links to my mentions in the media, but last night’s Facebook S-1 filing broke all personal records for media commentary. These reporters and...
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Content Strategy, Influencers, and Leftover Turkey
At ad:tech San Francisco a couple of weeks ago, I caught up with Marketo’s marketing team. Jason Miller and I sat down to talk content marketing. He very flatteringly turned our conversation into a...
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My Path From Film Critic to Digital Media Analyst – An Interview
Todd Wheatland just published a very in-depth audio interview with me that he conducted for the Content Marketing Institute late last year. It’s not like me to post an interview with myself on my...
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New Research: Content Marketing Performance
My latest research, Content Marketing Performance: A Framework to Measure Real Business Impact is hot off the presses (virtually speaking, of course). Please feel free to download a copy from the link...
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A Personal Transition & Career Change
I’m in the bittersweet process of transitioning out of my role as industry analyst at Altimeter Group. I plan to remain with the company until early summer, finishing obligations and projects for some...
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New Chapter: VP, Content Marketing at Teradata Applications
Over recent years, I’ve dedicated most of my effort and inquiry into content marketing and content strategy. I’ve written a book on the topic, as well as published more research in the field than any...
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The Speculator: An Interview with me in Content Magazine
I’m honored to have been featured in an interview in the Summer, 2015 edition of Content Magazine Rebecca Lieb sees a rosy yet crowded future of content marketing through the lens of her exhaustive...
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